Land Rover Above and Beyond Tours

"Above and Beyond Tour" of New Zealand’s unexplored landscapes with Land Rover

In March 2019 we worked with Land Rover to source influencers and produce content around their incredible "Above and Beyond Tour" of New Zealand’s unexplored landscapes.

The Brief

Land Rover wanted a content solution that would bring to life the idea that ‘flat isn’t fun’ and so Brave Bison became official production partner for the New Zealand-based Above and Beyond Tour, a once-in-a-lifetime opportunity to go up, go down and go wild through some of the most spectacular natural wonders on the planet.

Our Idea

We identified the most relevant influencers to work with as NK7, YK, Easonhsiung and Benn TK, producing an engaging campaign that hit all the brand’s objectives.

Results

  • 135 pieces of content
  • 700k impressions
  • 340k views
  • 140 shares