Courtyard by Marriott
The unlikely pair who become true ‘Football Friends’
We developed a series featuring German comedian, Henning Wehn and German football legend, Lothar Matthaus who travelled to five European cities, including Munich, to uncover the true meaning of the beautiful game.
Courtyard By Marriott wanted to build on their football partnership with FC Bayern and also put their chain of convenient hotels across Europe front of mind with football fans.
We developed a series featuring German comedian, Henning Wehn and German football legend, Lothar Matthaus. The unlikely pair travelled to five European cities, including Munich, to uncover the true meaning of the beautiful game. Together Lothar and Henning explored the importance of football in a plethora of communities, meeting the first ever LGBT team in Edinburgh, playing with street footballers in Paris and trying out alternative versions of the sport such as blind football in Munich.
During the series, a beautiful relationship blossomed between the comedian and the ex-professional. Lothar is Henning’s idol, whilst Lothar has never heard of his counterpart and they slowly become friends connecting through their shared love for the game.
We created a five weekly episodes that were published on Slash Football’s Facebook and YouTube channels, using a combination of organic and paid media to ensure we reached exactly the right audience. On top of this we produced shorter promotional content across Instagram and Twitter. We went that step further by harnessing promotional support from the cast that took part, including the Lothar himself.
At the time of writing this the content was still in full swing on Slash Football but early results are strong with total views across platforms of 1.5 million and an average view duration of over 60% of the videos on YouTube demonstrating the watchable, unique nature of the content.