The PGA Tour has steadily developed and maintained a YouTube presence with its portfolio of YouTube channels. Brave Bison was tasked with developing a strategy to maximise the PGA Tour’s audience and revenue potential on YouTube. We work in collaboration with the Tour’s global Content and Business Development teams focusing on YouTube channel management, digital rights management and content strategy development to drive advertising revenue, increase organic views and generate subscriber growth as part of the partnership. Within the first year of the partnership, the Tour doubled its YouTube advertising revenue and subscriber base.

+79%

Watch Time

+105%

Subscribers

+68%

Engagement