Unique editorial content that will make you laugh out loud. Our mantra is simple: laugh and inspire.

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The Hook is a youth entertainment channel and one of the leading social publishers in the world, home of trending news, entertainment and original video.

With a community of over 10 million followers on social, we are the voice of a generation, delivering fresh, innovative and informed content to keep our fans in the loop.

Launched in 2014, our award-winning channel has a global audience, reaching 200 million people each month across various digital platforms, making us the number one destination for the biggest and brightest viral-content.

The Hook has worked closely with well-loved brands to create killer social content for six years and clients include the likes of VOXI by Vodafone, Lionsgate, Babyliss, Curry’s PC World and Sony Pictures. As well as working with brands and clients, The Hook also produces original content series, such as the latest original series, Sex Drive, featuring well-known influencer talent, like Love Island’s Chris Taylor.




Monthly reach


Audience gender split

Dwayne Johnson and Kevin Hart Roast Each Other about Turtlenecks

Sex Drive ft Chloe Veitch & Nan, Pauline

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