Slash Football9th November
Creator football, the future of the game...
The current state of football on the internet was discussed at 'Mindshare Huddle 2017' on a panel led by Brave Bison’s Commercial Director, Jon Kitchen. Jon was joined by Rebel FC’s, Calfreezy, Brave Bison’s CCO Will Pyne and Founder of Gen Z agency Roundabout, Jordan Schwarzenberger.
As Premier League clubs move further and further away from their more humble beginnings, a new breed of football team is beginning to emerge. Whilst Manchester United and Chelsea dominate the back-page headlines, creator (YouTuber) football teams are gaining massive traction online, as they rapidly become every young fan’s second, and in some cases first, team. Is this online phenomenon the future of football?
If a professional club loses authenticity then at least fans now have other options like Rebel FC to support.
The panel discussed why YouTube football teams (including Rebel FC, Eltham SF, Hashtag Utd) are sometimes a more attractive commercial proposition than top tier football clubs and how this is shaping the future of football broadcast online.
With football being one of the the most popular sport in the world, the panel discussed how creator football is relatable and authentic to its audience. Calfreezy commented, “Not that we want it to happen but if a professional club loses authenticity then at least fans now have other options like Rebel FC to support.”
Will Pyne commented “Young fans are more than happy now to support 5 teams rather than one, and one of those teams is likely to be a YouTube one.”