Slash Football

11th November 2017

FM18 meets Sunday League superstars

Brave Bison’s latest branded content series with Sports Interactive’s Football Manager 2018 proves to be a huge success on our Slash Football YouTube channel.

Games developer Sports Interactive chose to partner takeover with Slash Football’s much loved grassroots show, Park Life, for four episodes. This was to celebrate their latest release, Football Manager 2018, offering an entertaining brand integration into our well-loved football format. The series proved incredibly popular, delivering over 700,000 views.

Each episode showcases Football Manager 2018’s gameplay seamlessly and with an element of humour to the next generation of gamers. You can check out the latest series here, complete with drone footage replicating some of the most iconic imagery from the Football Manager series.

Slash Football was the perfect partner for us as we look to bring through the next generation of Football Managers
Tom Davidson, Sports Interactive

Slash Football's Park Life, in its second season, features some of Youtube’s biggest creators KSI, TBJZL and Manny and shines a spotlight on Sunday league football team Eltham SF. The show represents the gritty, comical and relatable side of football to its viewers and provided the perfect content to integrate Football Manager’s latest features.

Tom Davidson at Sports Interactive commented: “We're delighted to be working with Slash Football for the launch of Football Manager 2018. We think there's a very strong connection between the Park Life series and Football Manager which makes Slash Football the perfect partner for us as we look to bring through the next generation of Football Managers."

Will Pyne, Chief Creative Officer at Brave Bison added: “Football Manager 2018 and Park Life fit perfectly together creatively and strategically. This is exactly how to do branded content on YouTube- perfect alignment in terms of audience, completely relatable and with big authenticity."