Dailymotion X Brave Bison20th December 2018
Dailymotion to Launch Two Brave Bison Channels
Leading video player technology and content discovery platform dailymotion has announced the launch of two brand new channels from Brave Bison.
The channels, called Mutha and Perk, cover themes of sustainability, conscious living, work and careers, and add to dailymotion’s roster of partnerships with top publishers including The Guardian, The Economist, The Voice, Digital Spy, DJ Mag, and Mumsnet. This is in line with dailymotion’s ambition to deliver premium, verified content from leading publishers, events, brands and artists to worldwide audiences.
Mutha and Perk work with established influencers as well as a cast of everyday people to educate and inspire behaviour change through the vehicle of entertainment, continuing the Brave Bison’s mission to create "content with a purpose".
The channels will be managed by dailymotion UK, now based at St Pancras Square, under the same roof as other Vivendi companies, such as global music powerhouse Universal Music Group, Europe’s leading movie and TV producer and distributor Studiocanal, and worldwide video game developper Gameloft.
A new video will be published every Friday using dailymotion’s player technology across desktop, mobile (iOs and Android), and OTT (Apple TV, Android TV, Xbox One, and Amazon Fire TV).
Gareth Mugford, Head of Content (UK) at dailymotion, said: “Partnering with Brave Bison to launch Mutha and Perk on the dailymotion platform is a fantastic opportunity to entertain Gen Z and millennial users with content we know they are interested in and passionate about. Brave Bison have proven, creative expertise in producing exciting and engaging content aimed at this audience and, alongside our existing line up of sports, music and entertainment channels, further strengthens dailymotion’s commitment to deliver the videos that matter most to our audience.”
Jamie Searle, Director of Distribution at Brave Bison, commented: “With dailymotion attracting 300 million users each month, we knew this would be a key distribution platform for Mutha and Perk. It's a great opportunity for us to widen the reach of our entertaining content with purpose and we’re delighted to be partnering with the team at dailymotion."