Slash Football9th April 2018
Brave Bison launches PUMA branded content series
Brave Bison has signed a deal with global sports brand PUMA for a branded content campaign to run on Brave Bison’s Slash Football channels.
The campaign will promote the release of the new PUMA ONE football boot (Frenzy Pack) through a video collaboration with Brave Bison social influencer football team Baiteze Squad. The series will also feature Arsenal football stars Hector Bellerin and Nacho Monreal.
Baiteze Squad will compete against Hidden Talent, another of London’s most successful street football teams, in a series of head-to-head challenges to see who will claim London’s ultimate bragging rights.
PUMA brought the teams together; with Bellerin and Monreal acting as ‘Managers’ for the two sides.
Slash Football was the perfect partner for us to engage with our target demographic and achieve our campaign objectives.
Jodie Rayner, Team Head Performance Marketing at PUMA commented: “At PUMA, we were looking to engage with young football fans, and Brave Bison offered us direct communication with this audience through their Slash Football network. Slash Football was the perfect partner for us to engage with our target demographic and achieve our campaign objectives.”
Will Pyne, Chief Creative Officer commented: “The relatable, authentic side of football played out on social media by the likes of Baiteze Squad is a great place for brands like Puma to be seen. We’re helping launch product through social video that hoards of young football fans love to watch”