News

European Tour | Brave Bison

16th July 2018

Brave Bison Enters Strategic Consultancy with the European Tour

The European Tour has selected Brave Bison, the social video company, as a strategic consultant to enhance its YouTube presence.

Brave Bison’s expertise in growing the audience of YouTube channels and success of its previous golf work was key to the European Tour’s decision. The relationship will involve Brave Bison providing audience insight, research and channel management with the aim of growing the European Tour’s YouTube presence.

Viewers of the European Tour channel on YouTube can see extended highlights of tournaments as well as highlights of individual players including Rory McIlroy, Justin Rose and Tommy Fleetwood. The content is drawn from events on the European Tour as part of the “Race to Dubai”. The channel is also home to video content such as the 14 Club Challenge, Little Interviews, Hardest Hole, Fastest Hole and many more challenges, pranks and world record attempts featuring the best golfers from around the world.

Claire Hungate, Chief Executive Officer at Brave Bison, commented: “Sports content is one of the biggest drivers of traffic on YouTube and golf is growing its share of that audience. As a producer and publisher of entertaining, engaging and quality video content on YouTube, the European Tour is playing its part in this trend. We’re pleased to be supporting the European Tour to amplify and commercialise its YouTube community and ensure the content reaches as many fans, new and old, as possible.”

Rufus Hack, The European Tour’s Chief Content Officer, said: “We are looking forward to working with Brave Bison as we continue to showcase our innovative content to as wide a global audience as possible. Brave Bison’s knowledge and expertise on YouTube will help us reach a greater audience to showcase the amazing talents and personalities of our players.”