ANA Partnership Renewal1st March 2018
Brave Bison renews partnership with All Nippon Airways for second video marketing campaign
Brave Bison, the social video company, has signed a contract renewal with Japanese airline All Nippon Airways (ANA) to develop and produce ANA’s second social video marketing campaign.
The partnership renewal has been signed following the success of ANA’s first ever multi-influencer video marketing campaign ‘Journey by Design’ which was produced by Brave Bison in the second half of 2017 to highlight the benefits of flying with a premium airline and showcase ANA’s extensive domestic network (ANA flies to over 40 destinations within Japan from Tokyo).
The second part of ‘Journey by Design’ will focus on five core markets (Thailand, Vietnam, Singapore, Malaysia and Indonesia), and will be a multi-platform strategy designed to attract new customers to the Asian region. At the heart of the campaign are six influencers who will be creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before.
There will be influencers from each region, WiriWiri and Chanagan from Thailand, Chloe Nguyen (Vietnam), The Smart Local (Singapore), Josephine Yap (Malaysia) and LASTDAY Production (Indonesia).
Masaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: “Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development and production of the ‘Journey by Design’ campaign, which hit all of our objectives. We are excited to be working together again and to be continuing the campaign.”
Caroline Troman, General Manager for APAC at Brave Bison commented: “ANA’s ‘Journey By Design’ is a great example of a campaign that plays to our core strengths - the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content. We’re delighted to be working with ANA again.”
The creative process and project management will be led by Debbie Lin, Lizzie Bromby and Sophie Crowther at Brave Bison.