The brief

Land Rover wanted a content solution that would bring to life the idea that ‘flat isn’t fun’ and so Brave Bison became their official production partner for the New Zealand-based Above and Beyond Tour – a once-in-a-lifetime opportunity to go up, go down and go wild through some of the most spectacular natural wonders on the planet.


Pieces of content




organic views

Our Response

We identified the most relevant influencers to work with as NK7, YK, Easonhsiung and Benn TK and asked them to share stunning photos and videos of their personal experience on the Tour with their online following, predominantly on Instagram. Their communities were able to engage with the Tour and also with the unique experience of discovering the scenery whilst driving a Land Rover.