Strategic relationship with PGA Tour
London, April 24th, 2017: The PGA TOUR has selected Brave Bison, the independent digital media and social video broadcaster, as a strategic partner to enhance its presence across its portfolio of YouTube properties. Brave Bison's international reach and experience outside the U.S. played an important role in the PGA TOUR's decision.
Brave Bison will utilise its wide-ranging expertise in support of the relationship including channel management, digital rights management and original content strategy development. The project will focus on the core PGA TOUR channel but will also include other portfolio channels such as Skratch, offering a fresh take on golf, and PGA TOUR Champions, the circuit of tournaments for former PGA TOUR greats, aged 50 and older.
The focus will be on accessing and engaging younger audiences and creating content which is not traditionally associated with the world of golf. Brave Bison's development of the rapidly growing multi-platform football network Slash Football, will serve as inspiration for future content creation, aimed to be fast-paced and compelling and synonymous with a millennial audience.
Jamie Searle, Brave Bison's Director of Enterprise Partnerships, said: "This is a great time to be involved in golf. Last year saw its return to the Olympics and with six of the world's top ten golfers under 30, it's the perfect moment to be engaging with a younger audience. We are very excited to be working with the PGA TOUR on redefining golf entertainment."
Norb Gambuzza, PGA TOUR Senior Vice President of Media Business Development, said: "As part of our continued push forward to serve a growing audience of fans around the world with compelling content on multiple platforms, we are very excited to partner with Brave Bison. We see significant potential with PGA TOUR content on YouTube and we look forward to growing our business through this new partnership."
For further information, contact:
Brave Bison Group plc
Kevin Deeley (Chief Operating and Finance Officer)
Richard Johnson / Andy Crossley / Ed Thomas
Tel: 020 7601 6100
FTI Consulting (PR adviser to Brave Bison)
Rob Mindell / Charles Palmer
Tel: 020 3727 1000