Brave Bison wins Shell International in competitive pitch to maximise engagement across their YouTube channel

London, April 3rd, 2017: Following a competitive tender process, Shell International has hired Brave Bison, the independent digital media and social video broadcaster, to evolve its YouTube strategy and channel management. Brave Bison is the first company Shell has hired to work directly on the strategic positioning and management of its YouTube content.

Having run a YouTube channel for many years, Shell recognised the potential to curate and contain all salient content from around the globe in a single online environment. Brave Bison will work on maximising the potential of Shell's YouTube channel providing research, insight and expert channel management. Working closely with Shell's internal teams, content producers and agencies, the aim is to present a clear vision and overall purpose that is aligned to the company's communications strategy.

Kevin Deeley, Chief Operating Officer of Brave Bison, commented: "We are delighted to be working with Shell on what is a really exciting project. The goal is to create a 'go to' platform for all things energy related that not only provides content and information that is compelling and relevant, but better reflects what Shell stands for."

For further information, contact:

Brave Bison Group plc
Kevin Deeley (Chief Operating and Finance Officer)

Stockdale Securities
Richard Johnson / Andy Crossley / Ed Thomas
Tel: 020 7601 6100

FTI Consulting (PR adviser to Brave Bison)
Rob Mindell / Charles Palmer
Tel: 020 3727 1000