Brave Bison is a Social Video company. We work with brands, creators and platforms to create, distribute and monetise video that’s fit for a digital world.
We help to define brands’ needs in the content space to achieve actual business goals, helping them to crystallise why they should create Social Video in the first place and who to make it for. Therefore how to execute it and how to distribute it in order to make a return on investment.
We originate excellent branded content ideas that work in a digital world. Culturally relevant ideas grounded in human insight and informed by data. Real stories about real people; because we know that’s what garners engagement. Content fit for purpose on ever-evolving digital platforms.
There’s little point creating great video if no one’s watching it. So we distribute Social Video content; measuring, learning and acting on its performance. We work with brands to manage and distribute on owned channels to ensure that the best Social Video practice is in place and that video content has order and purpose.
The online video market continues to grow rapidly and internationalise and this is expected to accelerate in 2015/16. The $230 billion TV advertising market (Carat AdSpend Report, March 2015) faces challenges as audiences move to multiple online video platforms and devices. As a result, the online video market is growing rapidly and TV advertising budget is progressively shifting to online video. Nielsen and the IAB have publicly recommended Brands shift at least 15% of their TV budgets to digital media.
A recent report by ZenithOptimedia (Executive summary: Advertising Expenditure Forecasts March 2015) predicts global ad expenditure will reach $544 billion by the end of 2015. Within this global ad expenditure, it estimates that online video is growing faster than any other digital category or sub-category, growing 34% to $10.9 billion in 2014, and forecast to grow at an average of 29% a year to reach $23.3 billion in 2017.
YouTube no longer represents the only major video platform. Other social media platforms are growing and providing compelling destinations for audiences and Brands, such as Facebook, Snapchat and Twitter. Online native video Creators are increasingly in demand from Brands as they continue to grow in influence and capture more mainstream media outlets. As young audiences watch increasing amounts of video online across a broad range of devices, they gravitate towards new online talent. Brands identify an opportunity to engage these young audiences more effectively.
Brave Bison was founded in May 2011 (then Rightster) with the vision of enabling media businesses to overcome the huge fragmentation in the online video market, allowing them to engage audiences and transact with optimal efficiency. The company grew rapidly and was admitted to AIM on 12 November 2013.
In 2013, Brave Bison made two investments: the acquisition of Preview Networks, a European distributor of film trailers and branded content, and the acquisition of certain of the assets of Sports Syndicator, a UK display advertising sales agency. Through these two deals, Brave Bison grew its geographic reach, range of capabilities and talent pool in content acquisition, media sales, publisher outreach and the paid placement of content on publisher sites.
In July 2014, Brave Bison acquired Viral Management Limited, bringing social video management skills, licensing capability and brand knowledge. Then, in August 2014, Brave Bison acquired Base79 Limited acquisition, bringing further YouTube capability, partnerships with influential Creators and Brand expertise.
Our Strategy & Vision
Brave Bison focuses on delivering content solutions and brand solutions through its three core capabilities:
- Flexible monetisation models
- Advanced managed services
- Software & Data powered services
The core software platform acts as an intelligent switchboard enabling our full range of customers to distribute, monetise and transact in an optimal environment.
The Company adheres to the provisions of the Quoted Companies Alliance Governance Code, details of which can be found here.