The European Tour is an organisation that operates the three leading men’s professional golf tours in Europe: the European Tour; the European Staysure Tour; and the Challenge Tour. European Tour joined the Brave Bison YouTube network in 2018 so that it could take full advantage of our expertise in social content and audience growth strategies, with Brave Bison acting as advisors and consultants on their premium YouTube channel. Such is the success of the partnership that the European Tour have recently agreed to renew our relationship for another two years.

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