Case study

Driving new customers to VOXI by Vodafone

The Brief

When the brief came in, VOXI was fairly new to the market. VOXI and their Endless plans wanted to educate lots of potential customers about their unique customer proposition and drive direct customer sign-ups, through a talent-led social influencer campaign.

Driving new customers to VOXI by Vodafone

The Brief

When the brief came in, VOXI was fairly new to the market. VOXI and their Endless plans wanted to educate lots of potential customers about their unique customer proposition and drive direct customer sign-ups, through a talent-led social influencer campaign.

New customers
Impressions
Reach

The results

We smashed our targets of 1270 new customers (+27%) while beating VOXI’s target customer acquisition by saving 16% at £46 per customer acquisition.

We drove brand awareness with a huge 8m+ impressions from the direct under-30 target audience and hit a combined reach of 4.5m, overdelivering by 80%.

1270

New customers

8m+

Impressions

4.5m

Reach

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