Case study

Skipping into the future

The Brief

Tangram wanted to increase awareness of their brand through a talent-led social campaign. They also wanted to increase awareness of the core features and philosophy of the products, Rookie and SmartRope. By increasing brand and product awareness, the fitness brand ultimately wanted to grow their customer base amongst the fitness communities in South Korea and the US.

Skipping into the future

The Brief

Tangram wanted to increase awareness of their brand through a talent-led social campaign. They also wanted to increase awareness of the core features and philosophy of the products, Rookie and SmartRope. By increasing brand and product awareness, the fitness brand ultimately wanted to grow their customer base amongst the fitness communities in South Korea and the US.

Impressions
Views
Reach

The results

In this campaign, we focused on seamless product integration and formats native to the talent and their communities to maintain engagement across the project.

Our diverse cast of talent, who all live and breathe fitness, felt passionate about the product, which shone through in all the content shared across YouTube and Instagram.

The campaign saw over 1.5m views across all of the content produced by our seven creators, demonstrating the value of working influencers who love fitness.

1.5m+

Views

18m+

Impressions

4.2m

Reach

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