Case study

Let’s go for a drive with The Hook

The Brief

Sex Drive is the first series launch in a new suite of talent-led original commissions, from The Hook, focusing on high quality, engaging digital content. Sex Drive is an intergenerational comedy original series with weekly episodes around themes of sex, love and relationships – topics we know our Gen Z and millennial audience loves.

Let’s go for a drive with The Hook

The Brief

Sex Drive is the first series launch in a new suite of talent-led original commissions, from The Hook, focusing on high quality, engaging digital content. Sex Drive is an intergenerational comedy original series with weekly episodes around themes of sex, love and relationships – topics we know our Gen Z and millennial audience loves.

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