Case study

Unleashing Potential with PGA Tour

The Brief

The PGA Tour has steadily developed and maintained a YouTube presence with its portfolio of YouTube channels. We were tasked with developing a strategy to maximise the PGA Tour’s audience and revenue potential on YouTube.

Unleashing Potential with PGA Tour

The Brief

The PGA Tour has steadily developed and maintained a YouTube presence with its portfolio of YouTube channels. We were tasked with developing a strategy to maximise the PGA Tour’s audience and revenue potential on YouTube.

Our response

We work in collaboration with the Tour’s global Content and Business Development teams. We focus on YouTube channel management, digital rights management and content strategy development to drive advertising revenue, increase organic views and generate subscriber growth as part of the partnership.

Within the first year of the partnership, the Tour doubled its YouTube advertising revenue and subscriber base. It’s been so successful the Tour is continuing our relationship for the foreseeable future.

+79%

Watch time

+105%

Subscribers

+68%

Engagement
Golf ball

See more of our work