Case study

We partnered with P&G to create a SK-II Wonderland pop up to take you to the future of retail

The Brief

SK-II and Brave Bison had already enjoyed a successful three-year relationship in JAPAC, working together to connect the beauty brand with a younger audience demographic through social. However, the brand had a vision of creating a pop up store in Tokyo that would realise its ambition of transforming the beauty retail experience. In addition, SK-II also wanted to combine technology, art and beauty to produce a first-of-its-kind augmented reality ‘pop up shopping destination’, which would bring personalised skincare shopping to life in a unique digital immersive experience. Brave Bison’s brief was to tell the story of these incredible stores to a wider, younger audience using social media.

We partnered with P&G to create a SK-II Wonderland pop up to take you to the future of retail

The Brief

SK-II and Brave Bison had already enjoyed a successful three-year relationship in JAPAC, working together to connect the beauty brand with a younger audience demographic through social. However, the brand had a vision of creating a pop up store in Tokyo that would realise its ambition of transforming the beauty retail experience. In addition, SK-II also wanted to combine technology, art and beauty to produce a first-of-its-kind augmented reality ‘pop up shopping destination’, which would bring personalised skincare shopping to life in a unique digital immersive experience. Brave Bison’s brief was to tell the story of these incredible stores to a wider, younger audience using social media.

Large blue P&G logo

The results

The video content was formatted for Instagram and Twitter and shared using both organic and paid postings, generating more than 165,800 views and 10,394 engagements, with overwhelmingly positive sentiment.

The success ultimately led to Brave Bison being retained to produce more campaigns designed to transform SK-II’s business further. We have worked on eight campaigns overall including “One Bottle Away” and Beauty Influencer Camp.

22

Pieces of content

166k

Views

10k

Engagements

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