Case study

Keep the summer alive with Malibu Rum

The Brief

This summer, Malibu Rum partnered up with DJ Dillon Francis to remix ‘the coconut song’. As Exposure’s UK partner, we were tasked with helping to showcase the final remix via The Hook’s website and social channels in a fun and engaging way.

Keep the summer alive with Malibu Rum

The Brief

This summer, Malibu Rum partnered up with DJ Dillon Francis to remix ‘the coconut song’. As Exposure’s UK partner, we were tasked with helping to showcase the final remix via The Hook’s website and social channels in a fun and engaging way.

The results

We successfully raised awareness of Malibu Rum’s campaign by editorialising content on The Hook to live on Facebook and Instagram.

We also generated an article on The Hook’s website with the curated video embedded to further increase awareness of the campaign.

The campaign reached 830k impressions and reached the partnerships goals by hitting 300k views.

830k

Impressions

300k

Views

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