Case study

Lark, next-gen workspace for teams

The Brief

To show how Lark can enable businesses to operate even while apart, they partnered up with us and Dentsu Aegis Network, an integrated agency to lead projects in two of their key markets, Thailand and The Philippines, to bring a better way to work to businesses in two of the world’s most exciting emerging economies. Lark has been built from the ground up to facilitate remote working processes and combines a multitude of essential collaboration tools in a single interconnected platform

Lark, next-gen workspace for teams

The Brief

To show how Lark can enable businesses to operate even while apart, they partnered up with us and Dentsu Aegis Network, an integrated agency to lead projects in two of their key markets, Thailand and The Philippines, to bring a better way to work to businesses in two of the world’s most exciting emerging economies. Lark has been built from the ground up to facilitate remote working processes and combines a multitude of essential collaboration tools in a single interconnected platform

Views
Engagements

The results

Throughout each campaign, Lark was used by both Bie and Erwan and their teams with features such as group chats, co-editing documents in various time zones using Lark’s Magic Share feature, and using the translation tool for instant messaging.

At 2M views and 190K engagements and counting, it’s certainly proving to be quite compelling example of how a typical B2B product can actually be translated very well toaudiences through the use of social influencers; particularly when the talent has been carefully selected and the story-telling is strongly aligned to the market that it is meant for.

As Lark’s second influencer activation, and first with Brave Bison and Dentsu Aegis, it will be interesting to see what is next for Lark in the influencer and digital space.

2m

Views

190k

Engagements

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