Case study

Above and Beyond Tour

The Brief

Land Rover wanted a content solution that would bring to life the idea that ‘flat isn’t fun’ and so Brave Bison became their official production partner for the New Zealand-based Above and Beyond Tour – a once-in-a-lifetime opportunity to go up, go down and go wild through some of the most spectacular natural wonders on the planet.

Above and Beyond Tour

The Brief

Land Rover wanted a content solution that would bring to life the idea that ‘flat isn’t fun’ and so Brave Bison became their official production partner for the New Zealand-based Above and Beyond Tour – a once-in-a-lifetime opportunity to go up, go down and go wild through some of the most spectacular natural wonders on the planet.

Our response

We identified the most relevant influencers to work with as NK7, YK, Easonhsiung and Benn TK and asked them to share stunning photos and videos of their personal experience on the Tour with their online following, predominantly on Instagram. Their communities were able to engage with the Tour and also with the unique experience of discovering the scenery whilst driving a Land Rover.

135k

Pieces of content

700k

Impressions

340k

Organic views
Land Rover side view
Phones displaying Land Rover's Instagram feed

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