Case study

Reviving KSI’s Facebook page

The Brief

KSI is a British internet personality and rapper, best-known for his popular YouTube video content. In 2018, KSI enrolled the help of Brave Bison to manage and grow his then dormant Facebook page.

Reviving KSI’s Facebook page

The Brief

KSI is a British internet personality and rapper, best-known for his popular YouTube video content. In 2018, KSI enrolled the help of Brave Bison to manage and grow his then dormant Facebook page.

Our response

We have over a decade’s worth of experience in creating and delivering effective Facebook video strategies for our own media brands. It was this experience, partnered with our channel management expertise, that allowed our team to build KSI’s page into one of the best performing that Facebook has ever seen in terms of viewer retention, whilst video views on the page also skyrocketed to 170m.

170m

Views

+150k

Followers Q4 2019

25%

Week-on-week viewer retention
KSI gloves

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