KSI

The Brief

KSI is a British internet personality and rapper known for his YouTube video content. In the past couple of years he has been involved in three high-profile boxing bouts; the first two were amateur white-collar events and the third was a professional match that became one of the most-watched events in internet history. In 2018 KSI enrolled the help of Brave Bison to manage his then dormant Facebook page. Our experience in creating and delivering effective Facebook video strategies on our own accounts, which have amassed a combined following of 65m, allowed the team to build KSI’s page into one of the best performing that Facebook has ever seen in terms of viewer retention.