Case study

Every Skin Colour Glows with Clean & Clear

The Brief

Johnson & Johnson skincare brand, Clean & Clear, wanted to produce an optimistic and inspiring social video campaign to help challenge skin tone discrimination in India, where “fairer is better” is still a widespread belief. We partnered with J&J and creator Sejal Kumar to bust the belief that “fairer is better” – a view still prevalent in some Indian societies.

Every Skin Colour Glows with Clean & Clear

The Brief

Johnson & Johnson skincare brand, Clean & Clear, wanted to produce an optimistic and inspiring social video campaign to help challenge skin tone discrimination in India, where “fairer is better” is still a widespread belief. We partnered with J&J and creator Sejal Kumar to bust the belief that “fairer is better” – a view still prevalent in some Indian societies.

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