Case study

Something’s Not Right

The Brief

The Internet Watch Foundation and the Marie Collins Foundation wanted help in tackling online child sexual abuse by increasing understanding of the law and awareness of how to report it amongst 18-24 year old UK males through a talent-led campaign.

Something’s Not Right

The Brief

The Internet Watch Foundation and the Marie Collins Foundation wanted help in tackling online child sexual abuse by increasing understanding of the law and awareness of how to report it amongst 18-24 year old UK males through a talent-led campaign.

Impressions
Views

The results

Brave Bison partnered with two influencers that aligned perfectly with the key passion points of the UK 18-24 year old male target audience.

The talent-led campaign was hugely successful with Arron Crascall and EmanSV2 driving over 8.5 million user impressions and more than 5.4 million views on Instagram, meaning that Brave Bison delivered 23x higher engagement, 15x more impressions and 37x more views than expected.

8.5m

Impressions

5.4m

Views

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