Case study

The ‘Travelmate’ initiative with Hyundai: Three epic travelogues across Europe

The Brief

Steering the brand in a new direction. Hyundai wanted to be synonymous with the ‘car travel experience’ and to test the use of influencers in their marketing activity, creating the ‘Travelmate’ campaign to position themselves as a caring brand that supports the travel experience.

The ‘Travelmate’ initiative with Hyundai: Three epic travelogues across Europe

The Brief

Steering the brand in a new direction. Hyundai wanted to be synonymous with the ‘car travel experience’ and to test the use of influencers in their marketing activity, creating the ‘Travelmate’ campaign to position themselves as a caring brand that supports the travel experience.

Our response

Road trips from heaven.

We gave leading travel influencers Sam Kolder, High on Life and Sawyer Hartman each the keys to a Hyundai and sent them on remarkable road trips around France, Spain and Italy. They jumped into their cars for week-long adventures packed full of sightseeing, high octane activities and unforgettable experiences. In their signature styles, each creator produced digitally-native content with high production values that they knew their audiences would love.

Driving through Europe, each influencer was able to capture stunning and varying content for the campaign. We seamlessly integrated the unique selling points of the cars into the daily content, as well as showcasing the epic scenery. Once the seven-day adventures were over, our creators each produced a final Hero video that they uploaded to their YouTube channels, showing the best bits of these breathtaking journeys.

The campaign adopted a multi-platform approach. During the week’s filming, content was created on a daily basis for Instagram, Twitter and Facebook, enabling fans to follow the trips in real time

Hyundai logo

The results

Over 40 pieces of content were created across all platforms during the campaign, gaining over 7 million views on YouTube and 600k engagements. Hyundai provided the talent with an incredible opportunity, and it paid off. A wave of positive sentiment ensued.

Our usage of live moments made fans feel even closer to the action, with creators interacting with viewers and reacting to comments during these broadcasts. The Hero videos produced were high-quality assets that Hyundai proudly used to promote their campaign globally.

7m

Views

600k

Engagements

40+

Pieces of content

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