Case study

The ‘Travelmate’ initiative with Hyundai: Three epic travelogues across Europe

The Brief

Steering the brand in a new direction. Hyundai wanted to be synonymous with the ‘car travel experience’ and to test the use of influencers in their marketing activity, creating the ‘Travelmate’ campaign to position themselves as a caring brand that supports the travel experience.

The ‘Travelmate’ initiative with Hyundai: Three epic travelogues across Europe

The Brief

Steering the brand in a new direction. Hyundai wanted to be synonymous with the ‘car travel experience’ and to test the use of influencers in their marketing activity, creating the ‘Travelmate’ campaign to position themselves as a caring brand that supports the travel experience.

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