
The ‘Travelmate’ initiative with Hyundai: Three epic travelogues across Europe
The Brief
Steering the brand in a new direction. Hyundai wanted to be synonymous with the ‘car travel experience’ and to test the use of influencers in their marketing activity, creating the ‘Travelmate’ campaign to position themselves as a caring brand that supports the travel experience.

The results
Over 40 pieces of content were created across all platforms during the campaign, gaining over 7 million views on YouTube and 600k engagements. Hyundai provided the talent with an incredible opportunity, and it paid off. A wave of positive sentiment ensued.
Our usage of live moments made fans feel even closer to the action, with creators interacting with viewers and reacting to comments during these broadcasts. The Hero videos produced were high-quality assets that Hyundai proudly used to promote their campaign globally.
7m
Views600k
Engagements40+
Pieces of content