Case study

On Point with Ellesse

The Brief

Tennis is where it all started for Ellesse. Our On Point campaign with the Italian sportswear brand, reignited their roots in the minds of a new generation, appealing to its core target audience of street-savvy 18-30 year olds.

On Point with Ellesse

The Brief

Tennis is where it all started for Ellesse. Our On Point campaign with the Italian sportswear brand, reignited their roots in the minds of a new generation, appealing to its core target audience of street-savvy 18-30 year olds.

The results

Game, set and match.

This social content campaign culminated in a pop-up event in London’s Soho, where custom-designed Ellesse products were given away.

Our results spanned Instagram through our influencers and the Ellesse brand page as well as our own, relevant channels on Facebook. The campaign reached more than 6m people, with over 3m views and 80,000 engagements.

6m

Total reach

3m

Views

80k

Engagements