Case study

Blue Story

The Brief

Paramount Pictures wanted to promote the theatrical release of the highly-anticipated film Blue Story across the Brave Bison universe. Our brief was to promote the movie Blue Story to a 15-34 year old audience, passionate about hip hop, rap and urban culture. Grime is one of the most popular music genres across the 18-24 demographic in the UK and our network of channels speaks directly to these followers.

Blue Story

The Brief

Paramount Pictures wanted to promote the theatrical release of the highly-anticipated film Blue Story across the Brave Bison universe. Our brief was to promote the movie Blue Story to a 15-34 year old audience, passionate about hip hop, rap and urban culture. Grime is one of the most popular music genres across the 18-24 demographic in the UK and our network of channels speaks directly to these followers.

Blue Story Logo

The results

With our expertise and experience in the music, specifically grime, scene on YouTube the campaign was a hit success.

By targeting popular YouTube channels, we delivered 1.8 million impressions across the UK and a video completion rate of 85%. These numbers reached well above the projection for this Paramount Pictures pre-roll campaign.

1.8m

Impressions

+95%

Viewability

85%

Video completion rate

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