Case study

BBC Three’s The Rap Game

The Brief

BBC Three wanted to promote the release of its new series, The Rap Game, hosted by Krept & Konan and DJ Target, to a relevant and engaged audience on YouTube.

BBC Three’s The Rap Game

The Brief

BBC Three wanted to promote the release of its new series, The Rap Game, hosted by Krept & Konan and DJ Target, to a relevant and engaged audience on YouTube.

The results

This campaign was successful because of a highly targeted strategy that reached the right audience, across the right content, whilst prioritising brand safety.

Brave Bison’s expertise in managing effective content strategies on YouTube allowed us to create a campaign that we knew our youth audiences would engage with. This is evidenced by the particularly high engagement amongst the 18-34 demographic, which generated X percentage of total clicks.

Over a two-month period we delivered an impressive 3.5 million impressions, far exceeding the initial campaign goal.

3.5m

Impressions

92%

Viewability

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