Case study

Introducing the ‘Journey by Design’ campaign

The Brief

With over 31 million foreign visitors in 2018, Japan is one of Asia’s top destinations. However, tourism is typically centred on the capital and nearby surrounding getaways. ANA is the region’s number one airline, serving over 40 destinations across Japan and they wanted to remind customers of the options outside of Tokyo, attracting travellers to explore more of this fascinating country.

Introducing the ‘Journey by Design’ campaign

The Brief

With over 31 million foreign visitors in 2018, Japan is one of Asia’s top destinations. However, tourism is typically centred on the capital and nearby surrounding getaways. ANA is the region’s number one airline, serving over 40 destinations across Japan and they wanted to remind customers of the options outside of Tokyo, attracting travellers to explore more of this fascinating country.

ANA logo
ANA gallery
ANA gallery
ANA gallery
ANA gallery
ANA gallery
ANA gallery
Total reach
Views
Engagements
Speech marks
Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development and production of the ‘Journey by Design’ campaign, which met all our objectives. We are excited to be working together again and to be continuing the campaign.

Masaru Watanabe

Manager, Marketing and Sales,
Asia & Oceania at ANA


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