Reach valuable audiences at scale

Our partner network of 700+ channels, featuring some of the world’s most recognised names in sport and entertainment, provides advertisers access to global, brand-safe YouTube video inventory that can be targeted to specifically reach your desired audience and hit your campaign objectives. Through our network you will be able to advertise your brand to a combined following of 73 million and capitalise on our 500 million monthly video impressions.

80%

Average VideoCompletion Rate

90%+

Viewability

500m

Impressions p/m

Case Study: Paramount Pictures

Paramount Pictures wanted to promote the theatrical release of highly-anticipated film Blue Story, about two young friends who become rivals in a street war, to 15-34 year old cinema goers that are passionate about hip hop, rap and urban culture. Media agency Wavemaker wanted to maximise the campaign across YouTube and so tasked Brave Bison with running a pre-roll campaign across its catalogue of Grime music content, capitalising on our network’s strength in this genre. This relevant, contextual targeting delivered an effective campaign that over-achieved against all objectives.

1.8m

Impressions

95%

Viewability

92%+

Average Viewing Rate

85%

Video Completion Rate

Key Audience Segments

SPORTS

89m views per month

751 years watchtime per month

4.7m Subscribers

18 - 34: 60%

87% Male

13% Female


ENTERTAINMENT

265m views per month

2, 916 years watchtime per month

37.5m Subscribers

18-34: 62%

60% Male

40% Female


MUSIC

200m views per month

2, 272 years watchtime per month

11.3m Subscribers

18-34: 49%

84% Male

16% Female

Plus many more. Get in touch to discover how we can help.