May 28, 2021

Celebrating Menstrual Hygiene Day with Kimberly-Clark

To celebrate Menstrual Hygiene Day on the 28th of May, Brave Bison, together with Kotex SG, a Kimberly-Clark brand, developed a creative campaign like no other in the fight against Period Stigma.

This year, Kotex wants to be the catalyst to break the silence, raise awareness and shift the negative social perceptions around menstruation to encourage young girls to feel comfortable talking freely and confidently about their periods.

We engaged 6 young female influencers to help us deliver this message in an authentic way and we partnered with an all-female production crew and local female Singaporean director to drive these conversations.

The video follows an interview with the influencers and emphasises that talking about periods should be something more normal than it is. We feel that the approach to talk honestly and open will encourage the viewers to feel empowered as well.

We’re delighted to play a part in Kotex’s efforts of increasing awareness of Menstrual Hygiene Day and are pleased to help them achieve their goals of fighting period stigma.

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