February 3, 2021

New Contract

Brave Bison, the social media and marketing group, announces that it has been appointed by Hero Caribbean Premier League (the “Hero CPL”), the leading cricket organisation, to help lead the management of content, channels, rights, monetisation and audience development for the organisation across YouTube. Hero CPL will join the already established community of leading sports organisations that Brave Bison manages across YouTube, including Australian Open, US Open & PGA TOUR.

First started in 2013, the Hero CPL is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. The 2020 season saw a combined broadcast and digital viewership of over 500 million to make it one of the fastest growing leagues in world cricket.

Brave Bison and Hero CPL will work closely together to grow and optimise the organisation’s YouTube channel by entertaining the existing audience of 823k subscribers with the sports content they love most and at the same time will identify opportunities to reach new, broader audiences. Brave Bison will also act as a consultant on best practices and creative and innovative content strategies.

Hero CPL has seen phenomenal growth across our digital channels in recent years, delivering hundreds of millions of views and gaining over 6.5 million followers. It is exciting to take forward our YouTube strategy in conjunction with Brave Bison as it is a very important channel for us.  Brave Bison’s expertise and portfolio of clients are hugely impressive and we look forward to starting an exciting journey with them.”

Chris Watson, Head of Marketing at Hero CPL

We’re excited to be partnering with CPL T20 and to be adding one of the premier events in World Cricket to our roster of major global sporting events. We were really impressed by CPL T20’s growth in 2020 and can’t wait to scale new heights with them in 2021.”

Rich Pilcher, Head of Sports at Brave Bison

Further info

Brave Bison Group plc

Oliver Green, CEO
Via Cenkos

Cenkos Securities– AIM Nominated Adviser and Broker

Nicholas Wells/Ben Jeynes
Telephone: +44 (0)20 7397 8900

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