Acquisition of The Hook

Brave Bison, the social video group, is pleased to announce the acquisition of certain assets of The Hook Group Limited (“The Hook Group”), an award-winning social marketing and media business, for a total consideration of £0.15 million payable immediately in cash. The acquisition is expected to be earnings accretive for the Group in the current financial year.

Launched in 2014, The Hook Group has grown rapidly into one of the largest youth-focussed media groups globally, partnering with industry-leading brands to create high-quality, engaging content. With over 14 million followers across social media, The Hook Group’s entertainment and comedy channel, The Hook, is renowned for standout original content covering all core areas of popular culture. The Hook works with a range of global clients including Samsung, Universal, Apple Music and Boohoo.com.

Brave Bison has acquired The Hook channel and related intellectual property, including a number of websites and media channels on Instagram, Facebook and TikTok, through a pre-pack administration of The Hook Group managed by KPMG. 

Kate Burns, CEO of Brave Bison, commented: “Brave Bison creates, manages and distributes engaging content to a global audience. The acquisition of The Hook assets is an important step in that strategy, massively increasing our social footprint across next-generation platforms such as TikTok and Instagram. Combined with Brave Bison’s existing audience on YouTube, Facebook and Snapchat, it will help drive stronger results for our brand, creator and platform partners”.

Oli Green, Interim Chairman of Brave Bison, added: “I am delighted that The Hook has joined our Group. Their media network gives us a ready-made audience on key social platforms and solidifies our proposition around social video and digital content. This transaction represents great value for Brave Bison and will be instrumental in developing a growing and profitable digital media group. Despite COVID-19 and the resulting impact on the global economy, Brave Bison remains in a good position to acquire more strategic assets due to its healthy balance sheet and global presence.”