15th April 2020

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014 (“MAR”).

Brave Bison Group plc(“Brave Bison” or the “Company”) Final Results for the year ended 31 December 2019

Brave Bison Group plc (AIM: BBSN), the social video company, today announces its audited results for the year ended 31 December 2019.

 

Financial highlights

  • Adjusted EBITDA* loss of £0.4 million (2018: £0.8 million profit)
  • Revenue down from £21.2 million in 2018, to £16.8 million as a result of the Facebook policy changes and subsequent temporary demonetisation of Facebook channels
  • Performance in Asia has been strong. With a push into Japan and South Korea, revenue increased by 90%, from £2 million to £3.8 million
  • YouTube channel management services showed revenue growth of 66% to £5.3 million (2018: £3.2 million)

*Earnings before interest, tax, depreciation, amortisation, share based payments and material one-off items

Operational highlights

  • All Facebook channels remonetised, after being demonetised as a result of Facebook policy changes, rebranding of prioritised channels
  • Launched on Snapchat with successful shows such as Slick, revenue from Snapchat has jumped 484% between H1 and H2 in 2019
  • Became Snapchat Discover Partner
  • Retained all largest contributors to YouTube network, including PGA Tour, Alofoke Radio, the USTA and World Chase Tag
  • Grew channel for burgeoning sports partner World Chase Tag increasing views on their YouTube channel by 150%, and revenue by 210%
  • Multiple successful branded content and influencer campaigns for clients such as Accor Hotels, LandRover, Al Nippon Airways (ANA) Connection, SK-II and Lego
  • JAPAC team launch Brave Bison in South Korea with partner Unruly.
  • Brave Bison “highly commended” for “Independent Agency of the Year” at Mumbrella Asia 360.

Strategic objectives / guiding principles 2020

  • Owned and operated channels -– prioritise a smaller number of high-performance channels, implement e-commerce and increase audience reach across all relevant social media platforms
  • YouTube Network – continue to drive revenue from existing clients through successful audience development and monetisation strategies, upsell additional services within the channel management ecosystem
  • JAPAC -– focus on delivery of existing projects, rationalise team in line with market pressure. Continue to proactively chase deals in light of postponed Olympics.
  • UK commercial – increase revenue via sales of multiple content related products
  • Operations and technology – roll-out tools for increasing efficiency across the business

 

COVID-19

The emergence of Coronavirus over the last eight weeks has been unprecedented, and will indubitably have a major economic impact. We will only know the true effect of Coronavirus retrospectively but with the postponement of the Olympics until 2021 and the knock-on effect on marketing spend globally, we can expect our Branded Content and JAPAC to be affected.

However, with more people now consuming content at home our YouTube Network and O&O (owned and operated) brands remain in a strong position. Our diversified business model and focus across multiple platforms have built resilience into the cCompany. We are constantly learning and adapting, regularly assessing our best current prospects in the situation and scenario planning accordingly.

 

Kate Burns, Chief Executive Officer, commented: “Brave Bison has performed admirably despite a turbulent year. We continued to progressively build resilience into our business and have effectively reviewed our strategy following a change in Facebook’s policies outlined earlier this year. Through assessment of the management of our own publishing channels, and working closely with Facebook to meet their new requirements, we have been able to successfully create content fit for both the platform and our audience. 

“We managed to drive performance forward across different elements of the business including our YouTube network which has remained a solid revenue contributor with advertising revenue increasing by 66%. We have seen some great success on Snapchat and are driving more content on TikTok and Instagram, as we demonstrate our strategy around the changing consumption habits of a younger audience.

“Data is our main focus of 2020, with investment in tools to improve our decision making and to drive efficiency across the business. Our priorities also include our publishing channels, implementing e-commerce and increasing audience reach across all relevant social media Platforms.

“And finally, I am pleased to highlight the progress we’ve made in leadership team and board changes over the past year, as we prepare for continued success.”

The report is available for download here

 

– ENDS –

For further information, contact:

Rebecca Abigail ltd
Sebastian Aristizabal-Oviedo, Director
Email: bravebison@rebeccaabigailpr.com
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker
Jeremy Porter / Asha Chotai
Tel: 020 3328 5656

About Brave Bison
Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.