January 15, 2019

Investor News: Full-Year results for the twelve months ended 31 December 2018

Investor News

Brave Bison Group plc (AIM: BBSN), the social video company, today announces its audited full-year results for the twelve months ended 31 December 2018.

Financial Highlights

  • 19% increase in revenue to £21.2 million (2017: £17.8 million1), driven by growth in Facebook platform advertising, in line with 2018 strategy
  • Gross profit has increased in absolute terms, by 33% to £6.5 million (2017: £4.9 million) as a result of the increase in revenue and margin mix
  • Maiden adjusted EBITDAof £0.8 million (2017: £0.9 million loss)
  • Operating cash inflow for the first time – cash inflow from operating activities of £0.9 million (2017: cash outflow of £1.5 million) and the Group had £5.4 million of cash at the year end

Operational Highlights

  • Secured multiple new brands and retained and expanded existing customer relationships across APAC and UK
  • Ranked as the ‘7th Biggest Media and Entertainment Publisher in the World 2018’ by Tubular Labs Video Aces Award for digital publishers
  • Ended 2018 as biggest Facebook publisher globally based on views and has the single biggest page on Facebook in Viral Trnd
  • Won the Digiday Award for best branded content campaign for SEGA’s Football Manager on Slash Football
  • Launched two new cross-platform channels, Mutha and Perk, across a range of social channels
  • Partnership with United Nations Environment Programme secured for Mutha
  • Grew APAC teams following appointment of new General Manager APAC – new hires in Indonesia and South Korea
  • Featured in the London Stock Exchange’s 1,000 Companies to Inspire Britain report

Post Period

  • Top Facebook page in the world, Viral Trnd, re-branding to V Trnd, to create a viable home for branded content and dotcom launching in April
  • Meow channel re-launched on Facebook
  • Engaged Ingenuity, a lead generation and marketing company to drive new business in 2019 and beyond
  • BBC Instagram campaign won for ‘Body Positive’ season
  • Appointment of new Commercial Director, Brian Murnin – ex Vice and Warner Music
  • APAC content wins include multiple Lego productions, Jaguar Landrover projects and new work for SK-II in Japan

1. Revenues restated as a result of the adoption of IFRS 15 (“Revenues from Contracts with Customers”), see Note

2. Adjusted EBITDA excludes restructuring costs and share-based payments

Claire Hungate, Chief Executive Officer, commented:
“2018 has been a transformative year for Brave Bison in terms of our financial results, our market positioning, and the value we have created for shareholders. I am delighted with what we achieved in the year, particularly becoming adjusted EBITDA positive and Tubular Labs listing us as the biggest publisher on Facebook based on views. Looking ahead, while there are challenges of running a digital media business, there are also a lot of opportunities to capitalise on, in a world increasingly dominated by social media and video content.”

For the Full-Year Report for 2018, please click here.

Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.

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