6th September 2018

Brave Bison, the social video company, has agreed a distribution partnership with Chinese conglomerate Tencent Holdings Limited, one of the world’s largest internet companies. The partnership will give Brave Bison access to over 1.5 billion Chinese viewers. Tencent owns WeChat, China’s leading messaging, payments and social media app which has one billion monthly active users.

Brave Bison will be supplying Tencent with licensed video content from Western-based creators suitable for the Chinese audience, opening up a previously inaccessible market for many content creators.

Launching with six channels and over 25 videos on the platform across multiple genres from Supercars to Parkour, Brave Bison will regularly upload new content as Tencent’s platforms grow.

Claire Hungate, Chief Executive Officer, commented: “Social video is consumed very differently in China, so we’re delighted Tencent looked to us as social video experts to work with western-based creators. We will ensure their videos are right for the platform and territory and most importantly deliver content to Tencent which will engage and entertain their audience. This deal further cements our APAC expansion strategy.”

For further information, contact:

Rebecca Abigail ltd
Sebastian Aristizabal-Oviedo, Director
Email: bravebison@rebeccaabigailpr.com
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker
Jeremy Porter / Asha Chotai
Tel: 020 3328 5656

About Brave Bison
Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.