May 14, 2018

Investor News: Advertising Week Asia

Investor News

14th May 2018

Brave Bison Group plc (BBSN), the social video company, has launched a partnership with UNRULY (the “Partnership”), the video marketplace.

Brands are relying on data driven techniques and insights to inform strategy, ideation and distribution of social video campaigns more than ever before. With this in mind, the Partnership, launched at Advertising Week Asia this week, creates a unique proposition for brands across APAC.

Brave Bison and UNRULY have been working independently on many of the same brand campaigns over the last four years across the Asia-Pacific market, including campaigns for All Nippon Airways, Shell and Proctor and Gamble.

Now, as partners, UNRULY will provide the data and insights while Brave Bison will provide the creative ideation and production, coupled with a wide influencer network.

Claire Hungate, CEO of Brave Bison commented: “Partnering with Unruly was a
completely natural fit. Both our businesses have the same end-to- end strategic approach to social video campaigns and we offer complementary elements of this kind of campaign.Together we bring something unique to the market; creativity and data working together from the start. As the social video space becomes more and more crowded, it’s imperative that data and creativity sit side by side to enable targeted and effective brand messaging.”

Phil Townend, Chief Creative Officer at UNRULY commented: “Unruly has been
pioneering the power of social video since our inception back in 2006, advocating brand storytelling which users choose to watch and share. Brave Bison embody this spirit of creativity, and craft powerful, emotive videos which are proven to drive results for big blue-chip brand partners. Now advertisers have a trusted end to end solution which combines best in class creativity, programmatic activation and measurement as they seek to reconnect with consumers at a human level.”

Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.

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