March 1, 2018

Investor News: Brave Bison renews partnership with All Nippon Airways for second video marketing campaign

Investor News

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1st March 2018

Brave Bison Group plc (AIM: BBSN), the social video company, has signed a contract renewal with Japanese airline All Nippon Airways (ANA) to develop and produce ANA’s second social video marketing campaign.

The partnership renewal has been signed following the success of ANA’s first ever multi-influencer video marketing campaign ‘Journey by Design’ which was produced by Brave Bison in the second half of 2017 to highlight the benefits of flying with a premium airline and showcase ANA’s extensive domestic network (ANA flies to over 40 destinations within Japan from Tokyo).

The second part of ‘Journey by Design’ will focus on five core markets (Thailand, Vietnam, Singapore, Malaysia and Indonesia), and will be a multi-platform strategy designed to attract new customers to the Asian region. At the heart of the campaign are six influencers who will be creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before.

There will be influencers from each region, WiriWiri and Chanagan from Thailand, Chloe Nguyen (Vietnam), The Smart Local (Singapore), Josephine Yap (Malaysia) and LASTDAY Production (Indonesia).

Masaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: “Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development and production of the ‘Journey by Design’ campaign, which hit all of our objectives. We are excited to be working together again and to be continuing the campaign.”

Claire Hungate, Chief Executive Officer at Brave Bison commented: “ANA’s ‘Journey By Design’ is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content. We’re delighted to be working with ANA again.”

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Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

This is Brave Bison. We have social covered, end-to-end, upside-down and inside-out.

We inspire audiences with bold social content – for our clients, our partners and our own media brands.

Our universe is a global community of 158 million followers, generating billions of views every single month. This gives us real-time insight into what’s working, right here and right now.

We know how to deliver the right content, influencers, creators and strategies to excite audiences, worldwide. We do it for our own social-first media brands, our network of premium YouTube channels that we manage and for clients that include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.

What we have in common – with our partners, followers and each other – is our love for this social world we live in and the way it connects us all across cultures, backgrounds and identities.

It never stops evolving. Neither do we.