March 1, 2018

Investor News: Brave Bison renews partnership with All Nippon Airways for second video marketing campaign

Investor News

1st March 2018

Brave Bison Group plc (AIM: BBSN), the social video company, has signed a contract renewal with Japanese airline All Nippon Airways (ANA) to develop and produce ANA’s second social video marketing campaign.

The partnership renewal has been signed following the success of ANA’s first ever multi-influencer video marketing campaign ‘Journey by Design’ which was produced by Brave Bison in the second half of 2017 to highlight the benefits of flying with a premium airline and showcase ANA’s extensive domestic network (ANA flies to over 40 destinations within Japan from Tokyo).

The second part of ‘Journey by Design’ will focus on five core markets (Thailand, Vietnam, Singapore, Malaysia and Indonesia), and will be a multi-platform strategy designed to attract new customers to the Asian region. At the heart of the campaign are six influencers who will be creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before.

There will be influencers from each region, WiriWiri and Chanagan from Thailand, Chloe Nguyen (Vietnam), The Smart Local (Singapore), Josephine Yap (Malaysia) and LASTDAY Production (Indonesia).

Masaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: “Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development and production of the ‘Journey by Design’ campaign, which hit all of our objectives. We are excited to be working together again and to be continuing the campaign.”

Claire Hungate, Chief Executive Officer at Brave Bison commented: “ANA’s ‘Journey By Design’ is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content. We’re delighted to be working with ANA again.”

Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.

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