February 20, 2018

Investor News: Brave Bison appoints Caroline Troman as Head of Asia-Pacific

Investor News

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20th February 2018

Brave Bison Group plc (AIM: BBSN), the social video company, has appointed Caroline Troman as APAC General Manager with immediate effect. Working closely with the EMEA office based in London, Caroline will lead Brave Bison’s rapidly growing Singapore office servicing this high-growth region.

Her appointment follows swiftly on the back of the appointment of Matthew Crescenzo as APAC Creative Lead. It is in line with the Group’s strategy to leverage the strong opportunity this region holds for social video, given that ad spend in Asia-Pacific is projected to climb by USD$30bn (£23.49bn5bn) between 2016 and 2019, accounting for 33.4% of the global figure by 2019*.

Brave Bison’s APAC team offers strategy and origination of content directly to brands and has recently created and delivered campaigns for clients such as Johnson & Johnson, All Nippon Airways and P&G beauty brand SKii.

Caroline joins from AOL Platforms where she was Commercial Director, APAC. Having worked in leading roles within blue-chip digital businesses for over 15 years, Caroline’s expertise spans strategic consultancy, business development and leading key global accounts. She has an impressive regional network, having lived and worked in the APAC region since 2014. Previous to this, Caroline led sales teams at Yahoo and Microsoft Advertising.

Claire Hungate, CEO at Brave Bison, commented: “I am delighted that Caroline is joining our excellent APAC team, bringing a wealth of experience in running and growing digital businesses. As one of the few regions where ad spend continues to grow, APAC is a key target for our social video strategy, origination and distribution model.”

Caroline Troman commented: “As an owner, producer and distributor of content, Brave Bison holds a unique position within the social landscape. This, combined with the opportunity for growth in APAC and the ambitious vision of the company, created a compelling proposition that was impossible to turn down.”

* ExchangeWire, June 2017[/vc_column_text][/vc_column][/vc_row]

Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

This is Brave Bison. We have social covered, end-to-end, upside-down and inside-out.

We inspire audiences with bold social content – for our clients, our partners and our own media brands.

Our universe is a global community of 158 million followers, generating billions of views every single month. This gives us real-time insight into what’s working, right here and right now.

We know how to deliver the right content, influencers, creators and strategies to excite audiences, worldwide. We do it for our own social-first media brands, our network of premium YouTube channels that we manage and for clients that include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.

What we have in common – with our partners, followers and each other – is our love for this social world we live in and the way it connects us all across cultures, backgrounds and identities.

It never stops evolving. Neither do we.