January 19, 2018

Investor News: Rebel FC signs deal with sportswear giant Under Armour

Investor News

19th January 2018

Brave Bison Group plc (AIM: BBSN), the social video company, has agreed a two-year exclusive kit sponsorship and supplier deal with leading sports brand, Under Armour, for Rebel FC, its social influencer football team.

Rebel FC has been developed in partnership with Brave Bison and YouTube star Calum Airey (Calfreezy), to serve as both a sports digital media enterprise and a football team. It creates entertaining football-content, delivered across all key social platforms. The partnership is an example of how Brave Bison can help influencer talent realise their commercial potential through innovative new business ventures.  Calfreezy has more than three million YouTube subscribers.

The two-year deal sees Rebel FC join the ever-growing Under Armour roster, which includes World Heavyweight Champion Anthony Joshua, tennis star Andy Murray and professional football teams Southampton and Aston Villa.

As well as benefitting financially from the deal, Rebel FC will wear bespoke Under Armour kits for all of their matches, which are broadcast to their mass of fans across social platforms as they continue their ambitious and unorthodox journey to the higher reaches of football.  Earlier this season Rebel FC enlisted Rio Ferdinand as coach for their first fixture in a clear indication of their ambition.

Rebel FC captain, Calfreezy said: “As a team, we are delighted to link up with Under Armour. The kits are incredible and we know our fans will love them. The deal is a big step in achieving what Rebel FC set out to do. Under Armour are a unique and exciting brand that have very similar values to Rebel FC and, that’s why it was such an easy decision to join forces.”

Claire Hungate, Chief Executive Officer, Brave Bison, said: “Under Armour and Rebel FC are both renowned for being challenger brands therefore as partners they fit together seamlessly. I am delighted to see Rebel FC become the second of Brave Bison’s YouTube Football teams to attract a major brand sponsor.”

Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.

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