25th October 2017
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NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)i |
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1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: |
Brave Bison Group Plc |
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1b. Please indicate if the issuer is a non-UK issuer (please mark with an “X” if appropriate) |
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Non-UK issuer |
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2. Reason for the notification (please mark the appropriate box or boxes with an “X”) |
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An acquisition or disposal of voting rights |
X |
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An acquisition or disposal of financial instruments |
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An event changing the breakdown of voting rights |
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Other (please specify): |
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3. Details of person subject to the notification obligation |
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Name |
Ashley Calder MacKenzie |
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City and country of registered office (if applicable) |
London |
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4. Full name of shareholder(s) (if different from 3.) |
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Name |
UBS Private Banking Nominees Ltd (15,434,566 shares); and Ashley Calder Mackenzie (224,977 shares) |
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City and country of registered office (if applicable) |
n/a |
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5. Date on which the threshold was crossed or reached: |
19th October 2017 |
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6. Date on which issuer notified (DD/MM/YYYY): |
24th October 2017 |
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7. Total positions of person(s) subject to the notification obligation |
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% of voting rights attached to shares (total of 8. A) |
% of voting rights through financial instruments |
Total of both in % (8.A + 8.B) |
Total number of voting rights of issuervii |
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Resulting situation on the date on which threshold was crossed or reached |
2.723% |
0 |
2.723% |
573,909,228 |
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Position of previous notification (if applicable) |
n/a |
n/a |
n/a |
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8. Notified details of the resulting situation on the date on which the threshold was crossed or reached |
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A: Voting rights attached to shares |
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Class/type of ISIN code (if possible) |
Number of voting rights |
% of voting rights |
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Direct (Art 9 of Directive 2004/109/EC) (DTR5.1) |
Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1) |
Direct (Art 9 of Directive 2004/109/EC) (DTR5.1) |
Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1) |
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GB00BF8HJ774
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15,659,543
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None |
2.723% |
None |
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SUBTOTAL 8. A |
15,659,543
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2.723% |
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B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a)) |
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Type of financial instrument |
Expiration |
Exercise/ |
Number of voting rights that may be acquired if the instrument is exercised/converted. |
% of voting rights |
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None |
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SUBTOTAL 8. B 1 |
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B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b)) |
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Type of financial instrument |
Expiration |
Exercise/ |
Physical or cash settlement |
Number of voting rights |
% of voting rights |
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None |
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SUBTOTAL 8.B.2 |
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9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an “X”) |
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Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuerxiii |
X |
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Full chain of controlled undertakings through which the voting rights and/or the |
X |
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Namexv |
% of voting rights if it equals or is higher than the notifiable threshold |
% of voting rights through financial instruments if it equals or is higher than the notifiable threshold |
Total of both if it equals or is higher than the notifiable threshold |
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10. In case of proxy voting, please identify: |
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Name of the proxy holder |
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The number and % of voting rights held |
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The date until which the voting rights will be held |
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11. Additional information |
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Place of completion |
Kent, England |
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Date of completion |
24th October 2017 |
Further info
Rebecca Abigail ltd
Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513
Allenby Capital Limited – AIM Nominated Adviser and Broker
Jeremy Porter / Asha Chota
Telephone: +44 203 328 565
About Brave Bison
Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.
Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.
Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.