October 11, 2017

Investor News: Video marketing campaign for All Nippon Airways

Investor News

11th October 2017


Focusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.

At the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their amazing experience.

The campaign provided the perfect opportunity to showcase ANA’s extensive domestic network and highlight the benefits of flying with this premium Japanese airline.

Masaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: “Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development of a campaign that hits all our objectives. The result is an impactful campaign that we’re incredibly proud of.”

David Nicholls, General Manager for APAC at Brave Bison commented: “ANA’s Journey By Design is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content.”

The creative process and project management was led by Debbie Lin, Brand Solutions Manager, Asia at Brave Bison

Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

Brave Bison is a social video company, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 135 million followers.

Brave Bison is one of the largest YouTube channel partners, with more than 700 channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Brave Bison provides expertise across strategy, research, data driven insights, creative and production.

Brave Bison’s cultural connections and extensive networks have built long-standing client relationships with brands including P&G, Land Rover and Lego. With more than 70 members of staff across London, Singapore, Japan and Korea, the eight-year-old business continues to stay at the forefront of this fast-moving digital age.

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