October 11, 2017

Investor News: Video marketing campaign for All Nippon Airways

Investor News

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11th October 2017

 

Focusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.

At the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their amazing experience.

The campaign provided the perfect opportunity to showcase ANA’s extensive domestic network and highlight the benefits of flying with this premium Japanese airline.

Masaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: “Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development of a campaign that hits all our objectives. The result is an impactful campaign that we’re incredibly proud of.”

David Nicholls, General Manager for APAC at Brave Bison commented: “ANA’s Journey By Design is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content.”

The creative process and project management was led by Debbie Lin, Brand Solutions Manager, Asia at Brave Bison

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Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

About Brave Bison

This is Brave Bison. We have social covered, end-to-end, upside-down and inside-out.

We inspire audiences with bold social content – for our clients, our partners and our own media brands.

Our universe is a global community of 158 million followers, generating billions of views every single month. This gives us real-time insight into what’s working, right here and right now.

We know how to deliver the right content, influencers, creators and strategies to excite audiences, worldwide. We do it for our own social-first media brands, our network of premium YouTube channels that we manage and for clients that include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.

What we have in common – with our partners, followers and each other – is our love for this social world we live in and the way it connects us all across cultures, backgrounds and identities.

It never stops evolving. Neither do we.