Rightster partners with Paramount Pictures International to drive audience development and global channel management

January 11th, 2016

Rightster to manage all international YouTube channels

11.01.2016 Rightster, the global multi-platform network for digital video, today announces a channel management and audience development partnership with Paramount Pictures International. Rightster will provide local language translation and metadata optimisation across all 29 of Paramount Pictures International’s owned or operated international YouTube channels.

Paramount Pictures, which distributes a collection of some of the most powerful brands in filmed entertainment, will within the partnership get Rightster’s expert support with live YouTube channel reporting and insight, as well as rights management on a global scale. Rightster will also provide metadata optimisation for all Paramount Pictures’ video uploads.

Bryan Warman, SVP International Digital Marketing at Paramount Pictures, says: “Paramount Pictures produces some of the most exciting entertainment content in the world, and this partnership will enable us to reach a broader and more diverse international audience than ever before. Rightster produces impressive results in terms of developing online content channels and engaging with audiences. The combination of Rightster’s global reach and local expertise together with Paramount Pictures’ content creates an incredibly exciting partnership for both parties, and will ensure that opportunities for viewers to enjoy the best entertainment are maximised.”

Ashley MacKenzie, CEO of Rightster, adds: “It’s a testament to Rightster’s global expertise that Paramount Pictures has selected us to manage its international YouTube channels. Here at Rightster, we are aware of the unique challenges faced by film studios when it comes to global rights and audience management and will apply this knowledge in all our work with Paramount Pictures. As experts in creating engaging online content for brands, we are delighted to be adding Paramount Pictures to our global studios partner network. We’re excited to be working with Paramount Pictures on all aspects of its digital video content, from planning, all the way through to distribution.”



For more information:

Adam Wood or Gemma Combellack – Eulogy on 0203 077 2000, or rightster@eulogy.co.uk

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Paramount Pictures International

Paramount Pictures International is responsible for marketing and distributing Paramount movies to audiences around the world, with offices in the United Kingdom, France, Germany, Spain, Brazil, Mexico, Australia and New Zealand.

About Rightster:

Founded in 2011, Rightster makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis.

Rightster’s Brand Solutions Department specialise in branded content and social talent activation across all the major platforms, including YouTube, Facebook, Vine, Instagram and Snapchat. Utilising Rightster’s technology and industry expertise, its global team helps brands identify appropriate influencers to create compelling video content for hard to reach audiences in order to maximise brand engagement and ROI. From talent sourcing, creative, strategy, production and distribution, Rightster’s network agnostic approach provides an end-to-end solution to devise and execute highly engaging branded content campaigns. Rightster has created campaigns for brands including Turkish Airlines, Ford and Microsoft Lumia.