20.10.15 Turkish Airlines, Europe’s leading airline, today announces a partnership with the Turkish Tourist Board and the digital video network Rightster on a global campaign. The campaign features leading global creators from YouTube, Snapchat and Facebook and will see them embark on a mystery tour across Turkey.
The campaign will fly prominent global creators, including Snapchat star Jerome Jarre, German vlogger star Sami Slimani as well as American filmmaker Casey Neistat, to Istanbul with the promise of a trip to an additional destination within Turkey. The stars, with a total social following of over 40 million, will create a series of videos including a travelogue from their time in Istanbul and their secret destination. The creators have already created an unboxing video where they discover their invitation to Turkey, thesevideos launched last week.
The project follows on from 2014’s #FortuneTraveller initiative, a Turkish Airlines project, managed by global MCN Rightster, which delivered over 10 million views and saw sales increase by 14% during the campaign period. Additionally, Turkish Airlines’ YouTube channel had a 24% increase of subscribers, making it the most subscribed airline on the entire global platform.
Neset Dereli, Interactive Marketing Manager at Turkish Airlines, adds: “Following the success of the #FortuneTraveller campaign, we are really excited to launch another global social campaign featuring some of the world’s most influential creators. Bringing together creators from multiple networks, and utilising Rightster’s expertise in creating branded content, will mean we have the opportunity to reach a truly global audience.”
Irfan Onal, at the Turkish Tourist Board adds: “We have created a once-in-a-lifetime trip for the creators, in order to showcase the best of what Turkey has to offer. These creators are hugely influential, particularly with the younger generation, and we hope that by working with them on this campaign we can inspire more people to visit Turkey”
Ian Samuel, Managing Director of Brand Solutions at Rightster, comments: “We are delighted to be working with Turkish Airlines and the Turkish Tourist Board to deliver a global campaign. The addition of the Turkish Tourist Board adds an exciting new angle, and an opportunity to showcase Turkey to the world through leading social stars. Working with social talent offers travel brands the perfect mix of supercharged word of mouth marketing, creativity and guaranteed engagement.”
See full list of creators involved in the campaign below:
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About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 296 (passenger and cargo) aircraft flying to 277 destinations worldwide with 229 international and 48 domestic. According to Skytrax survey of 2015, Turkish Airlines was chosen “Europe’s Best Airline” for the fifth and“Best Airline in Southern Europe” for the seventh consecutive time. Having won in 2010 the world’s “Best Economy Catering Service”, in 2013 the world’s “Best Business Catering Service”, and in 2014 “Best Business Catering Service” awards,Turkish Airlines was this year awarded the world’s “Best Business Class Lounge Dining” and “Best Business Airline Lounge” prizes in the Skytrax survey. More information about Turkish Airlines can be found on www.turkishairlines.com.
About Turkey Home:
Turkey Home has, since 2014, been a critical part of the Directorate General for Promotion of the Turkish Ministry of Culture and Tourism’s “Tourism Branding” strategy. The concept of “Home” grew out of the fact that Turkey has been a homeland for dozens of civilizations throughout history. Over this short period of time, Turkey Home has achieved more than 4 million fans and followers across all social media channels, placing it the 3rd most followers amongst any country’s social media channels in the world. Over this same period, destination-oriented content and themed videos were published across official social media accounts, successfully blending content from social media influencers and followers as well, all of which led to Turkey Home being awarded as one of the most successful travel brands in the world at theSkifties 2015 Social Media Awards for Travel Brands, winning “Best Branded Facebook Page“. To follow Turkey Home across all of its social media channels, please visit: www.hometurkey.com