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BRAND REPUBLIC: 5 FACEBOOK CREATORS BRANDS SHOULD KNOW ABOUT

November 3rd, 2015

With Facebook now achieving more than four billion daily video views across its platform, digital video network Rightster highlights five engaging Facebook creators that brands should be aware of.

With Facebook now achieving more than four billion daily video views across its platform, digital video network Rightster highlights five engaging Facebook creators that brands should be aware of.

Ben Phillips

Just last year, Welshman Ben Phillips was making a living by working at his mother’s shoe store. Now he is one of the most influential British video creators online.

It all began when Ben decided he wanted to bring a smile to people’s faces, and started recording videos of three-year-old Harley, the son of his then girlfriend, giving spoof medical advice.

Since then, Ben has become a master prankster, who is frequently featured on The Lad Bible, and has been profiled by BuzzFeed and Newsbeat.

Amongst his most popular Facebook videos you can find his famous Super Hair Gel prank with over 40 million views and Ultimate Water Bomb, which has more than 17 million views.

Ben’s hilarious videos and the great care he takes of his online community, who he perceives as friends rather than fans or followers, has contributed to his phenomenal success online – more than 4.4 million Facebook likes, 322 million Vine loops, and 14 million YouTube views.

He was also named one of Britain’s 500 most influential by Debrett earlier this year.

With content that attracts a predominantly young male audience, Ben is the perfect fit for brands that wish to appeal to this demographic.

Ben has already collaborated with various brands, such as car manufacturers (including Vines for Ford and fronting a social media competition Peugeot) and telecommunication companies Nokia and more Vines for BT UK), as well as yogurt brand Danio for its #HungerCry campaign.

Chloe Bruce

A Women’s Kickboxing World, European and British Champion, Chloe Bruce has gained worldwide recognition as one of the best female martial artists in the world today.

She has become a martial arts phenomenon with her distinctively fast and powerful kicks, which have earned her the Guinness World Record for Most Amount of Kicks in one minute.

Chloe’s amazing skills have gained her almost half a million fans and millions of views on Facebook alone. Her Training Basics videos in particular are extremely popular. Training basics this AM and Training basics Lastnight have accumulated more than two million views and 50,000 likes to date.

Chloe was a semi-finalist on Britain’s Got Talent as part of the extreme martial arts duo Bruce SISTAZ, which she formed with her sister Grace.

She has also provided stunt work for various films including Guardians of the Galaxy, Harry Potter, and the upcoming Star Wars movie.

Chloe’s incredible athleticism and magnetic personality make her extremely well-positioned to work with sports brands looking to appeal to strong, confident women from every walk of life. She has already worked with sportswear giants Adidas, Reebok, Nike and Puma.

Anto Sharp

26-year-old Brit Anto Sharp is one of the hottest creators on Facebook right now, constantly playing pranks on unsuspecting by-passers with hilarious results.

Anto gained fame with his Straight In My Basket supermarket series, with Doing My Weekly Shopping collecting over four million views and Big Bag of Nuts with three million views. He has now started expanding his prank video repertoire to include other amusing themes.

Having started making videos just last year as a fun way to pass the time and entertain his friends, Anto has quickly become a favourite of prank lovers everywhere due to his naturally humorous style. He has achieved great success on Facebook, amassing more than 400,000 likes and millions of views.

His Straight In My Basket videos make him uniquely positioned to promote food and beverage brands and, earlier this year, Anto partnered with Danio yogurt and two other prominent creators – Arron Crascall and Ben Phillips – for the countrywide #HungerCry campaign.

Anto has also appeared numerous times on Radio One with Scott Mills.

Prince Ea

Dubbed “The King of brainy hip-hop”, Richard Williams, better known by his artistic pseudonym Prince Ea, is an American creator who is famous for his thought-provoking and socially conscious content.

His Dear Future Generations, Sorry video caused a furore on Facebook, garnering close to 90 million views and over a million likes.

Other videos that have caused ripples on the platform are the riveting Why I Refuse to Let Technology Control Me, with close to 60 million views and Why I Think This World Should End, with more than 56 million views.

It is no surprise that the Facebook-native creator has built a loyal follower base on the social network, with more than two million people liking his page.

Having started out as a rapper, Prince Ea has released four mixtapes to date, and has won various hip-hop contests. He recently branched out as a spoken word artist, combining compelling topics and witty punchlines, with the intention of making audiences “laugh, cry, think, and love, with the ultimate goal to evolve”.

His videos have been featured by various publications. His 2011 Backwards Rappers video was picked up by FOX, CBS and The Huffington Post, and ranked number one on Reddit.

In 2009, Prince Ea founded the organisation Make SMART Cool, which aspires to incite positive social change through educational programmes, community events and benefit performances.

Due to his strong environmental views and tireless activism efforts, Prince Ea would be the perfect collaborator for sustainable brands. In addition, his commitment to encouraging social change, as shown by his Make SMART Cool movement, would make him a great partner for brands that wish be involved in and promote social initiatives.

He has previously worked with vacation rental market HomeAway on the #WholeHoliday campaign where he encourages people to look after their wellbeing by taking the time to create priceless memories and reconnect with their loved ones on vacation.

Mandem on the Wall

Founded in 2011 by Joivan Wade, Percelle Ascott and Dee Kartier, Mandem On The Wall is a witty comedic act in which the three friends’ alter egos meet up on The Wall to share their views of the world.

Together with director Freddie Osborne, the trio produced ten episodes of cheeky comedy centred on the youth of today. The videos’ original and amusing take on youth culture resulted in them quickly racking up more than 2.5 million views, with the first episode alone receiving more than 1.4 million views to date.

United by the common belief that they can produce their own media rather than passively wait for it to be provided, the Mandem established JPD3 Entertainment.

Since then, they have been involved in numerous comedy ventures, including their branded YouTube channel The Wall of Comedy and the E4 comedy drama, Youngers.

To date, Joivan, Percelle and Dee have gained a huge social media following; most notably on Facebook, where the trio has over 380,000 fans.

The team’s quirky personas and carefree attitude make them a great choice for brands that wish to appeal to Millennials and Generation Z.

For example, the three recently teamed up with restaurant chain Nando’s at Lovebox Festival for the ingenious ‘Leg or Breast’ campaign, where in a deliberately ambiguous and suggestive manner they asked people about their leg and breast preferences

By: Jamie Searle is director of content partnerships and creator services at Rightster

Find article here: http://www.brandrepublic.com/article/1370940/5-facebook-creators-brands-know