Investor Information

Brave Bison is a Social Video company. We work with brands, creators and platforms to create, distribute and monetise video that’s fit for a digital world.

We help to define brands’ needs in the content space to achieve actual business goals, helping them to crystallise why they should create Social Video in the first place and who to make it for. Therefore how to execute it and how to distribute it in order to make a return on investment.

We originate excellent branded content ideas that work in a digital world. Culturally relevant ideas grounded in human insight and informed by data. Real stories about real people; because we know that’s what garners engagement. Content fit for purpose on ever-evolving digital platforms.

There’s little point creating great video if no one’s watching it. So we distribute Social Video content; measuring, learning and acting on its performance. We work with brands to manage and distribute on owned channels to ensure that the best Social Video practice is in place and that video content has order and purpose.

Market Opportunity

The online video market continues to grow rapidly and internationalise and this is expected to accelerate in 2015/16. The $230 billion TV advertising market (Carat AdSpend Report, March 2015) faces challenges as audiences move to multiple online video platforms and devices. As a result, the online video market is growing rapidly and TV advertising budget is progressively shifting to online video. Nielsen and the IAB have publicly recommended Brands shift at least 15% of their TV budgets to digital media.

A recent report by ZenithOptimedia (Executive summary: Advertising Expenditure Forecasts March 2015) predicts global ad expenditure will reach $544 billion by the end of 2015. Within this global ad expenditure, it estimates that online video is growing faster than any other digital category or sub-category, growing 34% to $10.9 billion in 2014, and forecast to grow at an average of 29% a year to reach $23.3 billion in 2017.

YouTube no longer represents the only major video platform. Other social media platforms are growing and providing compelling destinations for audiences and Brands, such as Facebook, Snapchat and Twitter. Online native video Creators are increasingly in demand from Brands as they continue to grow in influence and capture more mainstream media outlets. As young audiences watch increasing amounts of video online across a broad range of devices, they gravitate towards new online talent. Brands identify an opportunity to engage these young audiences more effectively.

History

Brave Bison was founded in May 2011 (then Rightster) with the vision of enabling media businesses to overcome the huge fragmentation in the online video market, allowing them to engage audiences and transact with optimal efficiency. The company grew rapidly and was admitted to AIM on 12 November 2013.

In 2013, Brave Bison made two investments: the acquisition of Preview Networks, a European distributor of film trailers and branded content, and the acquisition of certain of the assets of Sports Syndicator, a UK display advertising sales agency. Through these two deals, Brave Bison grew its geographic reach, range of capabilities and talent pool in content acquisition, media sales, publisher outreach and the paid placement of content on publisher sites.

In July 2014, Brave Bison acquired Viral Management Limited, bringing social video management skills, licensing capability and brand knowledge. Then, in August 2014, Brave Bison acquired Base79 Limited acquisition, bringing further YouTube capability, partnerships with influential Creators and Brand expertise.

Our Strategy & Vision

Brave Bison focuses on delivering content solutions and brand solutions through its three core capabilities:

  • Flexible monetisation models
  • Advanced managed services
  • Software & Data powered services

The core software platform acts as an intelligent switchboard enabling our full range of customers to distribute, monetise and transact in an optimal environment.

Corporate governance

The Company intends, so far as is practicable and appropriate for a company of its size and nature, to comply with the provisions of the UK Corporate Governance Code, or in some cases and as a minimum with the provisions of the QCA Code. The Company has appointed two independent, Non-Executive Directors to bring an independent view to the Board and to provide a balance to the Executive Directors and non-independent Non-Executive Directors.

The Board is responsible for formulating, reviewing and approving the Group’s strategy, budgets and corporate actions. The Directors intend to hold meetings of the Board monthly and at other times as and when required. The Company has established Audit and Remuneration Committees of the Board with formally delegated duties and responsibilities. The Company has also established an AIM Compliance and Corporate Governance Committee.

Remuneration Committee

The Remuneration Committee will review the remuneration policy to ensure it is sufficient to attract, retain and motivate key management to deliver the strategy set by the Board. The Remuneration Committee will review the performance of the Executive Directors and make recommendations to the Board on matters relating to their remuneration and terms of service.

The Remuneration Committee will also make recommendations to the Board on proposals for the granting of share options and other equity incentives pursuant to any employee share option scheme or equity incentive plans in operation from time to time. The Remuneration Committee will meet not less than twice in each financial year. In exercising this role, the Directors shall have regard to the recommendations put forward in the QCA Code and, where appropriate, the provisions of the UK Corporate Governance Code. The Remuneration Committee is currently chaired by Paul Marshall and also comprises Mark Cranmer and Sir Robin Miller.

Nomination Committee

The Nomination Committee will review the selection process for appointment and re-appointment of directors to the Board and senior executive office. The Nomination Committee will make recommendations to the Board in relation to such appointments.

The Nomination Committee is currently chaired by Sir Robin Miller and also comprises Mark Cranmer.

AIM Compliance and Corporate Governance Committee

The Company has also established an AIM Compliance and Corporate Governance Committee to ensure that the Company is complying with the AIM Rules. It will also assess the Company’s corporate governance obligations every year. The AIM Compliance and Corporate Governance Committee will be chaired by Sir Robin Miller and its other member is the Company Secretary.

Share Dealing Code

The Board intends to comply, and to procure compliance, with Rule 21 of the AIM Rules relating to dealings in the Company’s securities by the Directors and other applicable employees. To this end, the Company has adopted a code for dealings in shares appropriate for a company whose shares are admitted to trading on AIM and will take all reasonable steps to ensure compliance by the Directors and any relevant employees. The form of this code is substantially the same as the model code contained in the Annex I to Chapter 9 of The Listing Rules of the FCA.