Rightster Group PLC
(“Rightster” or the “Company”)
Universal Pictures International partners with Rightster
Rightster Group plc (LSE AIM: RSTR), the digital video distribution and monetisation network, today announces a partnership with Universal Pictures International, to promote the Minions film across multiple territories in Asia Pacific, South America and Europe.
To build excitement and anticipation around the Minion’s film release, Universal Pictures International and Rightster are using audience data to select popular Instagram, Snapchat and Vine influencers across multiple territories. The influencers are being asked to showcase their creativity by developing and uploading unique Minions themed content, timed to coincide with the film’s release in their respective countries. This content is creating engagement around the Minions film on a global level and will be amplified organically across the influencers’ own social networks.
This activity follows on from the successful YouTube influencer campaign Universal Pictures International activated through Rightster earlier this month, where Rightster worked with YouTube creators across the UK, France, Spain, Italy and Germany, including ThatcherJoe (4.8m subscribers) and EnjoyPhoenix (1.6m subscribers) to promote the Minions film. The creators were sent a mystery package including an invitation to attend an exclusive, one off fashion event, where London fashion students were tasked with creating garments to celebrate the uniqueness of the Minions. The creators made videos around the event which they then promoted across their social platforms, including Facebook and Twitter.
Rightster also has an agreement in place with NBC Universal, one of the world’s leading media and entertainment companies, for YouTube channel management and audience development services. The Company currently manages 15 content channels and 5 thematic channels on YouTube for NBC Universal, ranging from The Office US and Downton Abbey US to Jerry Springer and The Real Housewives.
Rightster CEO, Patrick Walker, commented: “We’re delighted with the output from our ongoing relationship with NBC Universal and Universal Pictures International. The innovative social influencer campaign which we have launched with Universal Pictures International to promote the Minions film is really exciting. It demonstrates the growing influence of platforms such as Instagram, Snapchat and Vine and how they can be used effectively to generate and amplify engagement on a local and global level.”
For further information please contact:
Rightster Group plc
Patric Walker (CEO) / Niall Dore (CFO)
Max Hartley / Mark Connelly (Nomad)
Tel: 020 7397 8900
Tim Thompson/ Adam Lloyd / Robyn McConnachie
Tel: 0207 653 9850
About Rightster Group plc
Founded in 2011, Rightster is already the number one global multi-platform network for digital video. Rightster’s cloud-based software and services platform makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster’s network stands at over 2,500 Content Owners and over 10,500 Publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific