Rightster Group PLC
(“Rightster” or the “Company”)
Procter & Gamble partnership deals
Rightster Group plc (LSE AIM: RSTR), the digital video distribution and monetisation network, today announces two new deals with the global brand, Procter & Gamble (‘P&G’).
To celebrate Father’s Day, the P&G brand Vicks India partnered with Rightster and Publicis Kaplan Thaler NY to run a timely campaign entitled #HugYourDad, promoting Vicks VapoRub. Rightster was responsible for sourcing suitable User-Generated Content for the campaign and negotiating rights clearance with the relevant Content Owners. The campaign was launched on the 7th June and has already achieved over 4 million views.
The Company also recently partnered with P&G in France in June to help promote their new Tampax Compak Pearl campaign. To promote the campaign, Rightster sourced the popular French YouTube talent, “Caroline et Safia”, whose channel focuses on beauty, fashion and wellness. This resulted in the production of a ‘Get ready with us – Period Version’ video which was also shared across the talent’s own social networks, including Facebook and Twitter. The video has already generated over 1.4 million views and over 18,000 likes on YouTube alone, both as a result of organic views and the amplification achieved through P&G’s investment in TrueView.
Rightster CEO, Patrick Walker, commented: “These partnerships with P&G across the globe demonstrate the increasing appetite of major brands to use original and user-generated online video content to connect with young audiences. The emotive and measurable impact of online video can’t be ignored. We’re thrilled to be working with such respected brands, connecting them to creators in an authentic way on YouTube and other emerging video platforms.”
For further information please contact:
Rightster Group plc
Patric Walker (CEO) / Niall Dore (CFO)
Max Hartley / Mark Connelly (Nomad)
Tel: 020 7397 8900
Tim Thompson/ Adam Lloyd / Robyn McConnachie
Tel: 0207 653 9850
About Rightster Group plc
Founded in 2011, Rightster is already the number one global multi-platform network for digital video. Rightster’s cloud-based software and services platform makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster’s network stands at over 2,500 Content Owners and over 10,500 Publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific